Working title: “The End of Veganism” – a futuristic exploration of the post-cruelty era.
Roanne van Voorst, 2019.
“Three centuries ago, during the Enlightenment it became illegal to burn witches or kill people because of their religion. Some eight generations ago, slavery was abolished worldwide. Five generations ago, women in the West were given the right to vote and became formally equal to men. You and I live in a similarly turbulent, important and exciting time. We belong to the generation that is going to experience the banning of unnecessary animal suffering in large parts of the world. “
Scientists and futurists predict that consuming meat and dairy will be banned or taboo in the near future. Veganism is one of the last options we have to help humanity prevent climate change; it is also one of the fastest-growing social movements of the 21st century. Veganism is booming.
Fast forward to a future in which ‘veganism’ has become so mainstream that it no longer needs a label: how will we look back on our carnivorous history? How will our children look back on intensive farming, and what will they think of our contribution to it?
In a synthesis of realism, futurism, literature, science and journalism, anthropologist and writer Roanne van Voorst explores the future of a world in which the use of animal products will have fallen into disrepute.
“In this book, I will introduce you to the world of the future. A post-cruelty era, a world that in many ways will no longer resemble the world you grew up in and still live in today. Much faster than you probably thought possible, we will start eating differently, earn money with new types of professions, use cruelty-free products, we will engage in different leisure activities and keep different pets. Above all, we will think differently about what is good and what is bad. “
Based on scientific research and dozens of interviews with futurists, trend watchers, lawyers, lobbyists, sociologists, historians, food experts, psychologists, inventors, vegan bodybuilders, influencers and farmers, Roanne Van Voorst outlines the world of the future. She shows how norms, trends, and cultures in societies will rapidly change and introduces you to a post-cruelty future: The End of Veganism.
In the coming months I will be busy with the research for – and the writing of – this book. Would you like to support me in my search, or would you like to be able to order this book first? Leave your details, and I will send you occasional updates about the process. If you want to support my work for this book through a financial donation, you can do so through Patreon.
I recently gave a TEDXtalk about this topic. You can read a part of the text, here.