“Three centuries ago, during the Enlightenment, it became illegal to burn witches or kill people because of their religion. Some eight generations ago, slavery was abolished worldwide. Five generations ago, women in the West were given the right to vote and became formally equal to men. You and I live in a similarly turbulent, important and exciting time. We belong to the generation that is going to experience a world in which the use of animal products will have fallen into disrepute. Much faster than you probably thought possible, we will start eating differently, earn money with new types of professions, engage in different leisure activities and keep different pets. Above all, we will think differently about what is good and what is bad”
Based on scientific research and dozens of interviews with futurists, trend-watchers, lawyers, lobbyists, sociologists, historians, food experts, psychologists, inventors, vegan bodybuilders, influencers and farmers, writer and anthropologist Roanne Van Voorst (Ph.D.) outlines the world of the future. She shows how norms, trends, and cultures in societies will rapidly change and introduces you to a post-cruelty future.
‘This book will change your life. Start
– Antoinette Hertsenberg, TV-presenter